Kim, Kourtney and Khloe have decided to rebrand their Khroma makeup line as 'Kardashian Beauty' in a bid to avoid a $10 million law suit.
Despite the announced changes, the original website www.khromabeauty.com and the official facebook page are still operating. However it is thought that they will now begin the costly process of rebranding as some products were already produced and being promoted
It all started in June when Lee Tillet, the founder of Khroma Makeup, sent a cease-and-desist letter to Boldface Group Inc, the branding company behind the Kardashian's Khroma line, accusing it of stealing the 'Khroma' name.
Mrs Tillet set up her company in 2004 and trademarked the name Kroma in 2010 which means 'colour' in Greek and sued the Kardashians for $10 million claiming that the KHroma company would cause confusion in the marketplace.
And it would seem that the judge agreed as the Kardashians did change it!
ME x
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